Productize Your Problem
Behind-the-scenes with early-stage builders
Productize Your Problem is a founder-focused podcast where Connor sits down with early-stage CEOs, builders, designers, and developers to unpack exactly what they're building, the problem they're solving, how they validated it, and what they've learned along the way.
It's a candid, founder-to-founder conversation series—somewhere between How I Built This, Acquired, and a behind-the-scenes product teardown. The show gives builders a platform to tell their story while giving listeners a window into the real decisions, hurdles, and experiments that shape early-stage companies.
Latest Episodes
Dive into conversations with founders who've turned their problems into products.
What to Expect
Each episode features in-depth conversations with the people actually building companies—not the hype, but the real work of turning problems into products.
What to expect:
- Behind-the-scenes founder stories and origin moments
- How early-stage builders validated their ideas
- Technical deep-dives without the jargon
- Lessons learned from real challenges and pivots
Topics We Cover
Founder Origin Stories
The moment founders realized they had to build something—and how they took the leap.
Product Validation
How builders tested their ideas, found early customers, and iterated to product-market fit.
Technical Architecture
Under-the-hood looks at how products are built, from tech stacks to system design.
Go-to-Market
How startups find and win their first customers without enterprise budgets.
Fundraising & Capital
The reality of raising money—or choosing not to—at the earliest stages.
Lessons & Pivots
What didn't work, what founders learned, and how they course-corrected.
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